Overview - Marketing Analytics Software

Our Overview software helps you monitor efficiency of your marketing across multiple channels, better understand your audience and validate and optimize your marketing strategy.

Optimize your marketing campaign

Overview can monitor direct response TV (DRTV) and multi-channel direct response campaigns as well as TV and multi-channel retail campaigns and assist you in making the best use of your marketing budget.

The software helps you determine:

• comparative performance of different channels in the marketing mix
• best performing stations and publications
• best performing advertising formats
• best commercials and creative executions
• wearing out effect of advertising
• best days of week
• optimize dayparts split for TV, Pay TV and radio
• find top performing programs and stations
• formulate Reach-and-Frequency goals for TV
• for letterbox drops, the best areas down to post codes
• for Internet banner ads, the best sites to advertise on
• and more ... flexibility of the system allows you to analyse any data and find answers to the questions that seemed too hard in the past ...

You will also see how competitive activity, pricing and other parameters affect your results and more. Using Overview, you can navigate around your marketing campaign results and separate the best and the worst performing areas.

How Overview Helps

Overview is a flexible integrated marketing analytics program that makes exploration and optimization of marketing campaigns easy.

• It collates all available marketing information in a central database, with easy access to this data through pre-defined and ad-hoc reports.
• It then organizes the database, linking all available information to marketing brands, timeline, geography and other available dimensions.
• Calculates several metrics to separate and quantify short-, medium- and long-term effects of advertising, isolate performance of various channels.
• Ad-hoc query function helps interrogate the data any way you want. With easy user interface and a formula language that make complex database queries a thing of the past, it is pure analyst's delight.

• Special analyses, based on our experience with real advertisers.

Required Data

With Overview, it is the case of the more, the better. The more detailed data you have, the more meaningful and accurate your analysis will be. Try to get as much as possible of:

• Your company's advertising data at a spot or advertisement level
• Individual time-stamped call records into your center
• Sales at the most detailed level available
• Website sessions and views of your conversion pages
• Competitive Activity
• Awareness surveys
• CRMs, service quality, promotions and more ...

Next Step

Please email us at to arrange live demonstration or discuss your requirements.