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"For years we have been analysing results of direct response campaigns using Excel spreadsheets.
This was taking a lot of time, and we could only do a superficial analysis.
Biz-Tech's program made it so much easier, informative and interesting - we could not believe that was possible.
Not only it saves time - it helps make deep, insightful analysis we simply could not perform before.
We have demonstrated our system to our clients and associate companies and received a lot of positive responses.
We continue to work with Biz-Tech Software on further enhancements to the system they have built for us and would wholeheartedly recommend them to anyone who needs to make their
analysis seamless and streamlined."
Beverly Price, Managing Director, Mindshare Australia until 2004
"Optimedia has been using Prodictor for two years, I have been involved for the past 8 months.
Prodictor allows us to better understand the relative responsiveness of media channels leading to more accurate forecasting of results. It is a flexible and accurate tool which has lead to savings through the implementation more cost-efficient campaigns.
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David Scott, Group Account Director, Publicis Media
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